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Joanne Lew-Vriethoff was born in Malaysia and grew up in Los Angeles.

After receiving her B.A in Illustration from Art Center College of Design in Pasadena, she worked in the television industry as a character and concept illustrator for clients pitching children's television shows.  She later moved to New York and trained as a graphic designer at a Design Studio working with various clients such as Columbia University, New School, and IJDG in NYC.

Moving to Amsterdam gave her the opportunity to get back into making art again.  Many of her illustrations have themes of childhood nostalgia, humor, mischievousness, loneliness, love, social interactions friendships with an added touch of magic.. Her first published book, a Dutch poetry book set her on the path to becoming a children's book illustrator.  Since then she has been illustrating picture books, middle grade novels, early readers, educational books, magazines,and for a toy branding company. Her favorite medium is pen and ink, mixed media.

Joanne lives with her family in Amsterdam. Besides making art, she loves traveling and road trips with her husband and kids, photographing street art, cycling along the Amsterdam canals at midnight, snorkeling, day dreaming, collecting picture books.

Awards include
2018 Gold medal winner in IPPY Awards (I See You)
2018 Mom's Choice Award (Gold)(I See You)

2017 Gold Medal in Foreword INDIES BOOK Awards(I See You)
2015 Mom's Choice Award (Gold)(Reindeer Dust)
2015 IBPA Benjamin Franklin Awards (1 Gold & 2 Silvers) (Reindeer Dust)
2012 Beehive Book Award (CLAU)
2011 Gryphon Award
Winner Bank Street Child Study Children's Book Award Juvenile
Winner IRA CBC Children's Choice Juvenile
Society of Illustrators of New York Honors
Society for Illustrators of Los Angeles Honors
SCBWI Honor

A partial list of clients include Scholastic, Running Press(Hachette), Ladybug, Orchard Books, Little, Brown Books for Young Readers, Albert Whitman & Co., Harper Collins, Uitgeverij Gottmer,  Magination, Millbrook Press, Amazon, McGraw-Hill Education, Random House, Learning A-Z, Dial Books for Young Readers(Penguin), Chronicle Books, Highlights

Joanne is represented by MB Artists, NYC