Joanne Lew-Vriethoff was born in Malaysia and grew up in Los Angeles.
After receiving her B.A in Illustration from Art Center College of Design in Pasadena, she worked in the television industry as a character and concept illustrator for clients pitching children's television shows. She later moved to New York and trained as a graphic designer at a Design Studio working with various clients such as Columbia University, New School, and IJDG in NYC.
Moving to Amsterdam gave her the opportunity to get back into making art again. Many of her illustrations have themes of childhood nostalgia, humor, mischievousness, loneliness, love, social interactions friendships with an added touch of magic.. Her first published book, a Dutch poetry book set her on the path to becoming a children's book illustrator. Since then she has been illustrating picture books, middle grade novels, early readers, educational books, magazines,and for a toy branding company. Her favorite medium is pen and ink, mixed media.
Joanne lives with her family in Amsterdam. Besides making art, she loves traveling and road trips with her husband and kids, photographing street art, cycling along the Amsterdam canals at midnight, snorkeling, day dreaming, collecting picture books.
Awards include The 2015 Mom's Choice Award (Gold), 2015 IBPA Benjamin Franklin Awards (1 Gold & 2 Silvers),2012 Beehive Book Award (CLAU), the 2011 Gryphon Award, Winner Bank Street Child Study Children's Book Award Juvenile, Winner IRA CBC Children's Choice Juvenile, Society of Illustrators of New York Honors, Society for Illustrators of Los Angeles Honors, SCBWI Honor
A partial list of clients include Scholastic, Running Press(Hachette), Ladybug, Orchard Books, Little Brown Books, Albert Whitman & Co., Harper Collins, Uitgeverij Gottmer, Magination, Millbrook Press, Amazon, McGraw-Hill Education, Random House, Learning A-Z, Dial Books for Young Readers(Penguin), Chronicle Books, Highlights
Joanne is represented by MB Artists, NYC